Objective:​

To highlight the wide range of travel-sized products available and drive sales by showcasing their convenience and versatility.

Vision:​

The campaign centered around the theme of portability, emphasizing how these mini products fit effortlessly into any bag and are perfect companions for work, trips, beach outings, and beyond. To visually reinforce this idea, the sets were carefully designed to reflect different on-the-go scenarios.

To capture the playful and lively spirit of the campaign, we opted for a vibrant color palette and an energetic look and feel. The creative approach ensured the content was not only visually engaging but also aligned with the brand's fun and dynamic image

 

My Role:​

I directed the video production, choosing a stop-motion style to add a whimsical and joyful touch. Using miniature elements alongside the products, I created captivating scenes that showcased their versatility and charm. After production, I edited the videos and created GIFs, ensuring the final content was polished, eye-catching, and impactful across all platforms.

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