Objective
To drive awareness during the festive season and position Sephora as the ultimate gifting destination.

Vision:​

The video opens boldly with Sephora's iconic black-and-white stripes, establishing brand identity from the start. A dynamic showcase of gift boxes and a diverse selection of makeup products highlights the extensive range available, reinforcing Sephora as the go-to destination for gifts. The visuals seamlessly return to the black-and-white stripes to ensure the Sephora identity remains prominent throughout.

The creative visuals were designed to fully utilize the towering expanse of the Burj Khalifa as a vertical canvas, delivering a dramatic 3D effect to captivate viewers. The music was carefully selected to align with the visuals, enhancing the immersive experience with synchronized beats and transitions.

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My Role:

I managed the project from start to finish, overseeing every phase to ensure seamless execution. This included selecting the right creative agency and pitching the initial concept. I provided continuous creative direction and feedback to the agency throughout the process, ensuring that the vision remained intact and the final output met the highest standards. My role was integral to guiding the team and ensuring the campaign’s success, from concept to completion.

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